Language Institute of America

Challenge

With decades of trust behind it, the Language Institute of America had become a respected translation agency in Boston. But its brand identity and digital presence no longer reflected that authority. Outdated visuals and inconsistent messaging made the company appear smaller than its reputation — a common challenge for legacy firms competing in a modern market.

Solution

DLS partnered with LIA to realign perception with reality. Through the Revenue-Engineered Branding™ process, we clarified their positioning, modernized the visual identity, and rebuilt their website around conversion. The new design balanced credibility with clarity — professional, confident, and distinctly Boston.

Impact

Repositioned a legacy translation agency to lead its category once again. Drove a 35% increase in inquiries and a measurable boost in sales within six months. Delivered a complete rebrand: identity, messaging, and high-conversion website.

The Transformation

LIA's new brand now mirrors the quality it has delivered for decades — modern yet grounded in trust. With a refined story, cohesive visuals, and a conversion-optimized website, the agency stands positioned as the region's benchmark for professional translation and interpretation.

Ongoing Partnership

We continue to advise on marketing, SEO, and digital improvements to ensure the brand evolves in step with its growth.