TABBY

Challenge

TABBY had a clear vision: to build the first all-in-one app that empowers both local consumers and small businesses with real-time rewards, exclusive deals, and seamless commerce. But before the app could launch, there was no identity, no messaging framework, no visual system, and no go-to-market foundation.

Without a cohesive brand, TABBY risked launching as just another deals app, invisible in an overcrowded market. The brand needed to signal trust, innovation, and local relevance from day one to attract both users and merchants.

Solution

DLS built TABBY from the ground up using the Revenue-Engineered Branding™ process. We started by defining positioning that centered on a "your local neighborhood companion" narrative, designed a playful yet professional visual identity, and crafted a full brand system that could scale across app, web, and merchant-facing collateral.

We then designed and developed a conversion-optimized website, created in-app UI direction, and established messaging frameworks for both B2C and B2B audiences. The result was a launch-ready brand built to onboard users and partners quickly.

Impact

• •3,000+ users onboarded in first year
• •670+ merchants signed up
• •61% monthly repeat usage rate
• •Delivered complete brand identity, messaging, website, and app UI direction
• •Positioned TABBY as a recognized local commerce platform from day one

The Transformation

TABBY launched not as a concept, but as a fully realized brand with clarity, personality, and market readiness. Users immediately understood what TABBY was about, and merchants saw a professional platform they could trust. The brand system continues to support growth across digital channels, physical collateral, and merchant partnerships.