Limited engagements. Now booking for this quarter Now booking Austin × San Miguel de Allende Austin × San Miguel
The site · High-Performance Website

The site a prospect checks after your pitch should confirm your price. Not reopen the negotiation.

Prospects leave the meeting impressed, then land on a site that undercuts everything they just heard. We rebuild it as the strongest closer on your team: strategy-led, conversion-focused, measured from day one.

$8,000 USD · 3–4 weeks
Start. $8,000 Not sure? Start with the $749 audit
Medxico. Brand system by Diego Luján Studio
The work behind this engagement

Medxico

World-class care just across the border.

62%
Higher Consultation Booking Rate
3.4×
Increase in Qualified Patient Inquiries
41%
Reduction in Decision Time
Read the full case study →
What's inside

What you get

  • Strategy & site architecture
  • Custom design, 5–10 pages
  • Conversion-focused copy, written by the studio
  • Technical SEO & speed pass
  • Answer-engine optimization: schema, llms.txt, AI-citable structure
  • Analytics & conversion tracking wired from day one
  • A CMS your team can update without a developer
The filter

Built for one specific gap

This is your engagement if

Deals are stalling between the pitch and the website visit. The conversation is premium, the site is not.

It isn't if

The site isn't the problem. The positioning is. Start with the audit or the Accelerator; a beautiful site on a broken position converts nothing.

How it works

3–4 weeks, start to close

Fixed scope, fixed fee, one senior team from kickoff to close. The timeline holds because the studio takes a limited number of engagements at a time.

  1. ArchitecturePage strategy mapped to how your buyers actually decide. Not a template sitemap.
  2. Design & copyCustom design and conversion-focused copy, written in your positioning, not around it.
  3. Build & measureFast, SEO-sound build with analytics live at launch. So impact is measured, not assumed.
Diego Luján, founder and creative director

Every phase is directed by our founder, personally.

No account managers, no handoffs to juniors. Strategy and creative direction never leave the principal's desk, with a senior team executing under one unbroken vision.

Author of Revenue-Engineered Branding™ Austin, TX × San Miguel de Allende, MX English & Spanish
Where AI fits

AI aids the work. It never steers it.

We use AI. We would be foolish not to. It keeps us on the frontline of what is possible, drafting, testing, clearing the busywork so the thinking gets our full attention.

But it does not steer the ship.

Strategy is ours. The positioning, the judgment, the calls that cost us sleep. Design philosophy is ours. The taste, the restraint, the reason a thing feels inevitable instead of assembled.

A model can generate a thousand directions. It cannot tell you which one is true. That decision belongs to people who have sat across from your buyer, and watched a brand win a room or lose it.

The tools move fast. The hand on the wheel does not. That hand is what you are paying for.

Questions

Asked about this engagement

What platform do you build on?
Whatever serves the business. The deciding factors are speed, SEO, and your ability to update content without a developer. That gets scoped in writing before the engagement starts.
Three to four weeks for a full site. How?
Because the drag was never the thinking, it was the production. Modern tooling and AI collapse the build, the boilerplate, and the first drafts. Strategy, positioning, and design judgment still take exactly as long as they always did, and they are still done by our founder. You get the weeks back that used to go to busywork, not the weeks that go to getting it right.
Is SEO included? What about AI search?
Both, and this is where most builds now fall behind. The site ships SEO-sound: structure, speed, metadata, and schema done right from day one. It also ships answer-engine ready, with schema, llms.txt, and content structured to be cited by ChatGPT, Perplexity, and Google AI Overviews. Buyers increasingly ask an AI before they ask a search engine. A site invisible to those answers is invisible to that whole segment. Ongoing SEO campaigns and content are a separate engagement, usually under the Fractional CBO arrangement.
Can you work with our existing brand?
Yes, if the foundation holds. If the audit shows the positioning itself is the leak, we say so straight. A site built on a broken position is money wasted, and we won't sell you one.
Who writes the copy?
The studio does. Conversion copy is part of the engagement, not an add-on. Pages are written from your positioning and your buyers' objections, then refined with you. You approve every word before it ships.
Will we be able to update it ourselves?
Yes. That is a design requirement, not a courtesy. Content lives in an editing layer your team can use without a developer, and the handover includes a working session so updates never bottleneck on us.
What does "measured from day one" actually mean?
Analytics, conversion events, and search indexing are live at launch. Not bolted on later. Within the first weeks you can see inquiries, sources, and drop-off points, so the site is judged on pipeline, not on how it looks in a portfolio.
What do we own when it ships?
All of it. The design files, the content, the code, and the domain and hosting accounts in your name. Nothing is held on a licence that expires and nothing requires us to stay. If you ever want to take the site to another team, you can, and that is deliberate. Work that keeps a client through lock-in was never good enough to keep them on merit.
The ladder

Every other way in

Brand Clarity Audit $749 · 3–5 business days Brand Identity Accelerator $6,000 · 2–3 weeks The Brand Growth System $15,000 · 5–6 weeks Revenue-Engineered Category Leadership™ $22,000+ · 9–12 weeks Fractional Chief Brand Officer $4,000/mo · 3–6 month minimum
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